​​Creative cosmetic packaging design ideas using eco-friendly materials isn’t easy, but it can be done…

Retailtainment is becoming the future of retail as customers demand better shopping experiences, prompting online merchants to rethink their brand strategy.

Shopify Partners play an important role in introducing new merchants to the platform, which is why we set up our own partner program two years ago. But in this fast-paced, ever-evolving environment we knew it was time for a revamp.

Whether it’s a kid on Christmas Day or an adult on an anniversary, we all get excited opening presents - no matter our age. It’s that buzz of anticipation and curiosity over what’s inside, combined with the urge to savor the moment for as long as possible.

Shopify’s annual partner conference, Unite, is just around the corner, and every year its audience becomes increasingly international. It’s a great reflection of how the platform’s community has grown to become truly global in recent years.

To reap the benefits of owning an online store, reaching a global audience is one of the most effective ways to scale an ecommerce brand. Localizing customer experiences by offering a multi-currency setup should be at the core of your business in order to meet international customer expectations: resulting in more global sales.

The concept of ecommerce has revolutionized the retail industry by offering brands of all sizes the opportunity to reach customers all over the world.

If you have a Shopify store in the UK or EU, you are probably wondering what Brexit means for your store and your customers. Read our article to get you prepared whatever the outcome.

With more (typically younger) consumers leading a shift towards using environmentally-friendly products, many business owners are becoming eco-conscious too - especially when it comes to packaging. One of the star performers in the eco-friendly material stakes is jute.

When it comes to establishing a successful e-commerce company, you’ll know that having a valued and worthy brand is half the battle. And in this tricky, over-saturated market, the most important way to build your brand is to be consistent, especially with your packaging.

We are proud to say that Sufio is one of the most popular invoicing apps for online stores and is used by merchants in more than 75 countries. When we started four years ago, we wanted to make an app that’s compliant with different invoicing legislations and is available to customers around the world.

When asked to picture cork, the image of a bottle stopper is one that will spring to mind for many of us. But as businesses explore new ways of designing and manufacturing their products, we’re seeing this amazing natural resource grow in popularity.

Have you ever had a request for an invoice from a customer? For online merchants who sell internationally, this could be pretty common.

Design is to business what evolution is to nature: it allows brands to change and survive. When operating an online store, the virtual look and feel of your business are the only things that potential customers have to go on to make up their mind about whether to spend their money with you or not.

Consumers like to feel as though they are making their own informed decisions when it comes to what they choose to spend their money on.

Creating an online store is pretty straightforward but turning that into a successful e-commerce brand is certainly no easy feat. With over 28 million registered small businesses offering competing products, consumers have many options to choose from.

With billions of tons of waste filling landfills globally every year, society is becoming increasingly environment - conscious - from eating more sustainably to reusing grocery bags.

Online shopping. It’s easy, convenient and usually pretty speedy. But many of us will have experienced that moment of returning home to find one of those annoying ‘We’re sorry we missed you!’ cards on the doormat.

Click to enter any online shop. Intrigued?

An ancient web template with messy menus and illegible fonts probably won’t make you leap for your wallet. A gorgeous, shiny intro page with beautiful imagery and a captivating aesthetic? That’s a whole another story.

Why is a brand’s visual identity important?

Today’s market is saturated with products. Everything is more accessible than ever. Price comparison sites help people find the best deal. And yet, people don’t just go for the cheapest option.