Design is to business what evolution is to nature: it allows brands to change and survive. When operating an online store, the virtual look and feel of your business are the only things that potential customers have to go on to make up their mind about whether to spend their money with you or not.
Consumers like to feel as though they are making their own informed decisions when it comes to what they choose to spend their money on.
Creating an online store is pretty straightforward but turning that into a successful e-commerce brand is certainly no easy feat. With over 28 million registered small businesses offering competing products, consumers have many options to choose from.