Ever walked into a store and been drawn into an interactive element that doesn’t necessarily involve the products? Perhaps you’ve been wandering around a sports shop when you’ve come across a basketball hoop or a soccer game, or what about a clothes store with a photobooth?

Whether it’s a kid on Christmas Day or an adult on an anniversary, we all get excited opening presents - no matter our age. It’s that buzz of anticipation and curiosity over what’s inside, combined with the urge to savor the moment for as long as possible.

To reap the benefits of owning an online store, reaching a global audience is one of the most effective ways to scale an ecommerce brand. Localizing customer experiences by offering a multi-currency setup should be at the core of your business in order to meet international customer expectations: resulting in more global sales.

The concept of ecommerce has revolutionized the retail industry by offering brands of all sizes the opportunity to reach customers all over the world.

Britain was scheduled to leave the European Union at the end of March, yet the fate of Brexit remains in flux.

If you have a Shopify store in the UK or an EU country, you are probably wondering what the UK’s imminent withdrawal means for your store and your customers on both sides of the English Channel.

With more (typically younger) consumers leading a shift towards using environmentally-friendly products, many business owners are becoming eco-conscious too - especially when it comes to packaging. One of the star performers in the eco-friendly material stakes is jute.

When it comes to establishing a successful e-commerce company, you’ll know that having a valued and worthy brand is half the battle. And in this tricky, over-saturated market, the most important way to build your brand is to be consistent, especially with your packaging.

We are proud to say that Sufio is one of the most popular invoicing apps for online stores and is used by merchants in more than 75 countries. When we started four years ago, we wanted to make an app that’s compliant with different invoicing legislations and is available to customers around the world.

Have you ever had a request for an invoice from a customer? For online merchants who sell internationally, this could be pretty common.

Design is to business what evolution is to nature: it allows brands to change and survive. When operating an online store, the virtual look and feel of your business are the only things that potential customers have to go on to make up their mind about whether to spend their money with you or not.

Consumers like to feel as though they are making their own informed decisions when it comes to what they choose to spend their money on.

Creating an online store is pretty straightforward but turning that into a successful e-commerce brand is certainly no easy feat. With over 28 million registered small businesses offering competing products, consumers have many options to choose from.

With billions of tons of waste filling landfills globally every year, society is becoming increasingly environment - conscious - from eating more sustainably to reusing grocery bags.

Online shopping. It’s easy, convenient and usually pretty speedy. But many of us will have experienced that moment of returning home to find one of those annoying ‘We’re sorry we missed you!’ cards on the doormat.

Click to enter any online shop. Intrigued?

An ancient web template with messy menus and illegible fonts probably won’t make you leap for your wallet. A gorgeous, shiny intro page with beautiful imagery and a captivating aesthetic? That’s a whole another story.

Why is a brand’s visual identity important?