An online store should be a complex mesh of marketing strategies revolving around one chief goal: to sell. The best way to initially catch the online shopper's attention is by perfect product photographs. However, seeing the product isn't everything. 

Did you know that product recommendations can increase your store's revenues by as much as 300%? Recommending additional products from your store to shoppers has become a very popular trend among online store owners. It is indeed a very effective way to boost sales and rise the average order value (AOV). 

Language barrier is one of the main reasons online shoppers won't buy from you, even if your product popped up on Google when they searched it. Switching your store into another language definitely opens new doors for your business. 

Shopping online is getting all the more popular still. If you'd like to take advantage of this trend, you should be prepared to accommodate your customer's needs. 

Having to convert prices during shopping distracts the shoppers from a purchase and additional browsing might lead to cart abandonment. 

As a bonus, giving your customers an option to shop in their local currency enhances your customer experience. 

For a thriving e-commerce site, taking advantage of social media sites is one of the most effective means to grab a good number of customers and reach the sales’ target. Facebook, Twitter, Instagram, and YouTube, along with many others, are highly effective platforms to serve as your hub for all your e-commerce engagements.

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