Design is to business what evolution is to nature: it allows brands to change and survive. When operating an online store, the virtual look and feel of your business are the only things that potential customers have to go on to make up their mind about whether to spend their money with you or not.

Consumers like to feel as though they are making their own informed decisions when it comes to what they choose to spend their money on.

Creating an online store is pretty straightforward but turning that into a successful e-commerce brand is certainly no easy feat. With over 28 million registered small businesses offering competing products, consumers have many options to choose from.

With billions of tons of waste filling landfills globally every year, society is becoming increasingly environment - conscious - from eating more sustainably to reusing grocery bags.

Online shopping. It’s easy, convenient and usually pretty speedy. But many of us will have experienced that moment of returning home to find one of those annoying ‘We’re sorry we missed you!’ cards on the doormat.

Click to enter any online shop. Intrigued?

An ancient web template with messy menus and illegible fonts probably won’t make you leap for your wallet. A gorgeous, shiny intro page with beautiful imagery and a captivating aesthetic? That’s a whole another story.

Why is a brand’s visual identity important?

We know it’s not always easy to make your way through the taxes, especially for online businesses that sell both locally and across borders.

Charging the correct tax rates is vital for your own accounting, as well as that of your customers. And you don’t want to get yourself or them into trouble with tax authorities.

Despite the dominance of content and social media marketing, email is not dead and is not likely to die anytime soon.

As an ecommerce seller, it’s easy to be complacent about choosing to only ship domestically. Indeed, shipping internationally can be a pain — there’s all this paperwork, it’s expensive, and logistics can be very complex. For small businesses, this can be very overwhelming and not worth the effort in exploring.

Every merchant spends a fair amount of money on marketing tools with only one goal: to bring visitors to his site.

But what happens next? 

Having a good, recognizable logo is key when getting your brand out there. But what if you’re just starting up and can’t afford to hire a pro designer? Well, there are online logo makers.

If you’re selling stuff online, your potential customer may find your products from anywhere. E-commerce is still growing, the market is huge, and there are practically no limits as to where your business can expand. The only question is: Are you ready to go global? 

Wholesale usually brings to mind a picture of something huge. The very definition of wholesale is distributing products at lower prices in large quantities. But then again, define large. 

Even if your online store doesn’t produce in thousands monthly, you can still take advantage of wholesale. And you don’t even have to change your target customer! 

At Sufio we are always trying to make the world of e-commerce easier for you. 

We’re constantly working on updating our app for new tweaks and building integrations with other tools. 

Finding your way around the tax galaxy is not your most pleasant task, but don’t panic! We’ll try and make it simple for you. 

The tax collection process is like a love triangle between you as a business owner, your customer and a tax authority. Now, here’s the painful truth: You are the one who must keep this complicated relationship run smooth.

About two thirds of shoppers who bought fashion items online in 2016 have returned at least one item from their order. As people change their shopping habits with the online revolution they are using the comfort of their own home as a fitting room, before sending back unwanted items.

Most banknotes we use every day don’t look odd or in any way different than what you'd normally expect from a banknote: a face of someone historically significant and a national symbol or a scene.

However, there are or have been some that go way beyond usual. Check out some of the most bizarre banknotes ever issued. They might be a bit weird, but there’s always an intriguing story behind every single one!

Most shops have put a lot of effort into designing a wonderful storefront and customer experience leading up to a purchase. But what happens after a purchase is made? How can you continue to keep customers engaged once they have left your store?