A Designer’s Guide to Picking the Perfect Shopify Theme

Picking a theme

Click to enter any online shop. Intrigued?

An ancient web template with messy menus and illegible fonts probably won’t make you leap for your wallet. A gorgeous, shiny intro page with beautiful imagery and a captivating aesthetic? That’s a whole another story.

How to Select the Perfect Colors for Your Brand


Why is a brand’s visual identity important?

Today’s market is saturated with products. Everything is more accessible than ever. Price comparison sites help people find the best deal. And yet, people don’t just go for the cheapest option.

How to Set up Taxes in Your Shopify Store

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We know it’s not always easy to make your way through the taxes, especially for online businesses that sell both locally and across borders.

Charging the correct tax rates is vital for your own accounting, as well as that of your customers. And you don’t want to get yourself or them into trouble with tax authorities.

7 Tips to Wholesale If You Run a Small Online Store

tips to wholesale

Wholesale usually brings to mind a picture of something huge. The very definition of wholesale is distributing products at lower prices in large quantities. But then again, define large. 

Even if your online store doesn’t produce in thousands monthly, you can still take advantage of wholesale. And you don’t even have to change your target customer! 

Shopify Store Owner's Guide to EU Taxes


Finding your way around the tax galaxy is not your most pleasant task, but don’t panic! We’ll try and make it simple for you. 

The tax collection process is like a love triangle between you as a business owner, your customer and a tax authority. Now, here’s the painful truth: You are the one who must keep this complicated relationship run smooth.

5 Easy Tips to Decrease Your Rate of Returns

Decrease your rate of returns

About two thirds of shoppers who bought fashion items online in 2016 have returned at least one item from their order. As people change their shopping habits with the online revolution they are using the comfort of their own home as a fitting room, before sending back unwanted items.

The World’s Most Bizarre Banknotes

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Most banknotes we use every day don’t look odd or in any way different than what you'd normally expect from a banknote: a face of someone historically significant and a national symbol or a scene.

However, there are or have been some that go way beyond usual. Check out some of the most bizarre banknotes ever issued. They might be a bit weird, but there’s always an intriguing story behind every single one!

5 Ideas for Top-Notch Thank You Emails

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Do you say “Thank you” to your customers after they purchase at your store? 92% of businesses that send post-purchase emails saying thank you to their customers agree that this kind of email is effective. Why don’t you send them as well and see whether it works for your business or not? Here are some ideas about how to prepare top-notch thank you emails.

How to Use Product Recommendations to Increase Revenues

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Did you know that product recommendations can increase your store's revenues by as much as 300%? Recommending additional products from your store to shoppers has become a very popular trend among online store owners. It is indeed a very effective way to boost sales and rise the average order value (AOV).