What Is the Domain Authority of Your Shopify Store and How Can You Improve It?

If you’re running an online store, you’ve probably come across the term “domain authority” while exploring ways to boost your online presence. It’s a key concept in search engine optimization (SEO), but what does it really mean for your business?

Domain authority (DA) is a score that predicts how well your website will rank on search engines like Google.

For Shopify merchants, understanding and improving it can open the door to more organic traffic and better visibility—all without breaking the bank.

In this article, we’ll explain what domain authority is, why it matters, and how you can improve it with practical steps tailored to your online store.

What is domain authority?

Domain authority is a metric created by Moz, ranging from 1 to 100, that estimates your website’s ability to rank on search engine results pages (SERPs). It’s not a direct factor Google uses, but it’s a reliable indicator of your site’s overall SEO strength. The higher your DA, the more likely your store is to appear near the top of search results.

For Shopify merchants, this translates into credibility. A strong DA tells search engines your site is trustworthy, well-maintained, and relevant to your audience. Whether you’re selling handmade goods or digital products, that trust can help you stand out in a crowded ecommerce landscape.

How is domain authority calculated?

Moz bases domain authority on a combination of factors, including:

• Backlinks: The number and quality of external sites linking to your store. Links from reputable, relevant websites carry more weight.
• Content quality: Fresh, valuable content that engages visitors and keeps them on your site.
• Site structure: A clean, fast-loading, and mobile-friendly website that’s easy for search engines to navigate.

The DA scale is logarithmic, so jumping from 10 to 20 is much easier than climbing from 70 to 80. For smaller merchants, even modest gains can lead to noticeable improvements in traffic and rankings.

Why does domain authority matter for Shopify merchants?

Organic search is one of the most cost-effective ways to drive customers to your Shopify store. A higher domain authority can help you:

• Boost visibility in search results
• Attract more organic traffic to your products
• Build credibility with search engines and shoppers
• Compete more effectively in your niche

For small to medium-sized businesses, focusing on DA is a smart way to grow without relying solely on paid ads or a massive marketing budget.

How can you improve your domain authority?

Improving domain authority takes time and effort, but the payoff is worth it. Here are five actionable steps to get you started:

1. Publish high-quality content regularly

Content that resonates with your audience can naturally attract backlinks and keep visitors engaged. For example, if you sell fitness gear, write blog posts about workout tips or equipment reviews. Use keywords thoughtfully, but don’t overstuff—focus on providing real value.

Consistency matters too. Aim to post new content monthly, whether it’s product guides, customer stories, or industry insights.

2. Earn quality backlinks

Backlinks are a major driver of DA. To build them:

• Write guest posts: Contribute to blogs in your niche and link back to your store.
• Partner with others: Collaborate with influencers or complementary businesses for mutual promotion.
• Create link-worthy content: Think infographics, detailed guides, or unique research that others want to reference.

Focus on quality over quantity—a handful of links from trusted sites beats dozens from spammy ones.

3. Optimize your site structure

A well-organized Shopify store helps search engines understand and rank your content. Check that your site has:

• Intuitive navigation
• Fast load times (test with Google PageSpeed Insights)
• Mobile responsiveness
• Internal links connecting related pages

Shopify’s platform makes this easier, but you can also explore apps to fine-tune performance.

4. Use social media strategically

Social media doesn’t directly impact DA, but it can amplify your content’s reach. Share your blog posts or products on platforms where your customers hang out, encouraging engagement and traffic back to your store.

5. Track your progress

Tools like Moz’s Link Explorer, Ahrefs, Semrush or Google Search Console can help you monitor your DA and spot areas for improvement. Set a goal—like increasing your score by 5–10 points in six months—and adjust your strategy as needed.

A real example: boosting DA for a Shopify store

Imagine you run a Shopify store selling artisanal coffee. Your DA starts at 20, and you’re barely ranking for terms like “organic coffee beans.” You begin blogging about brewing techniques and reach out to coffee blogs for guest posts, earning a few solid backlinks. You also speed up your site and link internally to your top products.

Six months later, your DA hits 30. Organic traffic rises by 25%, and your product pages climb from page four to page two on Google. It’s not an overnight leap, but it’s progress you can build on (and realistically aim toward).

Tools to support your efforts

Here are some resources to help you track and improve your DA:

• Moz Link Explorer: Monitor your DA and backlink profile.
• Ahrefs: Analyze competitors and find link-building opportunities.
• Google Search Console: Fix technical issues and track search performance.
• Semrush: Research keywords and monitor rankings.

These tools can guide your strategy and keep you on track.

Keep your business running smoothly with Sufio

As you work on boosting your domain authority and growing your Shopify store, managing day-to-day tasks like invoicing shouldn’t slow you down. That’s where Sufio steps in—a professional invoicing app built for Shopify merchants like you.

Sufio goes beyond basic order printing with features like:

• Automatic creation and sending of invoices, credit notes, and reminders
• Legislation-compliant documents in over 40 languages
• Multi-currency and multi-language support for global sales
• Advanced B2B invoicing, endorsed by Shopify
• Readiness for e-invoicing and other emerging regulations

Trusted by over 6,800 stores in more than 100 countries, Sufio handles the details so you can focus on scaling your business.

Conclusion

Domain authority is a powerful metric for Shopify merchants looking to grow their online presence. By creating valuable content, earning quality backlinks, optimizing your site, and tracking your progress, you can steadily improve your DA and see real results in traffic and sales.