Valentine’s Day

Valentine’s Day is a big one to have on the calendar—even if you sell items that aren’t typically considered ‘romantic’.

A decade ago, more than 60% of adults said they celebrated the occasion, but that’s now dropped to just over half. Despite that, a huge amount of spending happens, with $23.9 billion spent on the day in 2022.

The first-ever Valentine’s Day was in the year 496 AD and is thought to have originated from a Roman festival—Lupercalia—where boys drew girls’ names from a box, sometimes leading to marriage. Over the years, the tradition evolved, and by the Middle Ages, people started exchanging handmade cards.

Nowadays, it’s often marked with flowers, candy, and jewelry for our partners (or even friends and family). And don’t worry if you’re not in those industries—most products can be geared towards Valentine’s Day shoppers.

Valentine’s shopping is often done a week or so beforehand, so make sure your marketing campaign starts then. Consider promoting the perfect romantic gift, sending out emails to customers, or starting a social media campaign.