Singles Day

Single’s Day, or Double 11, is the single’s answer to Valentine’s Day, and it’s a huge deal in China, where it started as a student tradition in the 90s.

Young people all over the country celebrate their pride in being single, and traditionally it’s a time for single friends to get together for eating out, going to the movies, and shopping.

It’s the biggest retail event in the world—worth an estimated $140 billion—although growth slowed last year.

Ecommerce businesses geared towards the young-adult market usually offer many attractive deals that their customers cannot resist, including special discount codes, offers, and limited deals.

Social media campaigns can also be targeted towards single people enjoying the idea of a day dedicated to not having a love interest.