Single’s Day, or Double 11, is the single’s solution to Valentine’s Day, and it’s a huge deal in China, where it started as a student tradition in the 90s.
Young people all over the country celebrate their pride in being single, and traditionally it’s a time for single friends to spend together eating, going to movies, and shopping.
Bigger than Cyber Monday and Black Friday combined, the $25 billion shopping festival is the world’s biggest online shopping day, so it’s definitely not one to miss out on.
Shops and businesses geared to the young-adult market offer many attractive deals that their customers cannot resist. It’s something ecommerce stores can jump on, too, with special discount codes, offers, and limited deals.
Social media campaigns can also be targeted towards single people who will revel in the idea of a day dedicated to not having a love interest.
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