New Year’s Eve

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Around the world, New Year’s Eve is a chance to say goodbye to the previous year and mark a new one.

And you’d think by New Year, consumers will be fed up with online shopping over the festive season—but apparently not.

Ecommerce daily traffic volume was up 15 percent on New Year’s Eve 2017, compared with 2016, and traffic increased by 32 percent on New Year’s Day, compared with 2017.

Analysts say it’s down to several factors, including incentives from retailers, promotions, and obviously the pandemic restrictions, which encouraged more people to shop indoors.

Whatever the reason, it’s clearly a good opportunity to keep the momentum going with your marketing—so consider offering an end-of-year discount, flash sale, or limited free shipping deal.