New Year’s Day

Welcoming in the New Year is a tradition that has been celebrated for thousands of years.

But it seems that the moment the clock hits midnight on December 31st, people’s mindsets change. They go from overindulging in December with good food, drink, and lavish gifts, to wanting a fresh start and clean living.

This can make things difficult for online store owners, especially with a post-holiday spike in returns. But there are also opportunities here.

This is because many consumers see the new year as by far the best time to set fresh goals for themselves. So while they will try to cut back on junk food, items that enhance their resolutions will be much more popular.

The biggest category that stands to gain from this quest for self-improvement is health and wellness, so scheduling promotions or a big marketing drive makes a lot of sense if you’re a business in this sector.

People will also be looking for other ways to feel more organized and like they’re getting their act together, so anything from cleaning products to diaries and pens can be pitched to consumers with a New Year’s spirit.