Mother's Day is dedicated to showing our mother how much she means to us—whether that's with breakfast in bed or a handmade card.
It's the third biggest date in the retail calendar and merchants can expect to see a spike around this time of year as most of us look towards treating our moms.
Most shopping is done immediately before the holiday, so it's important to keep those deals going right until the big date to really utilize custom. It also means that people are more likely to splurge on next-day delivery, so if they're cutting it fine and see a good deal on your store, it might just be their saving grace.
And remember it's celebrated at a different time of year in the UK, where it's always on the Sunday that falls three weeks before Easter.
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