India Independence Day

India's Independence Day is a national holiday which marks the end of British rule in 1947 as well as the anniversary of the partition of the subcontinent into two countries - India and Pakistan.

It is celebrated throughout India with flag-raising ceremonies, parades, and other cultural events. It's custom for the Indian prime minister to raise a flag and address the nation, while kite-flying has become another tradition, with various sizes, shapes, and colors filling the sky.

The celebrations are a time for families to come together, and as ecommerce merchants, you can tap into the emotional side of the occasion when it comes to your marketing.

Industry experts say that Independence Day sales are among the biggest sales before the festive sales around Diwali. Many big online retailers start running 'Freedom sales' in the lead up to the big day or a flash sale on the actual event itself. The most popular categories tend to be mobiles, fashion, appliances, laptops, electronics, and even groceries.