Holi Festival

Holi is the traditional Hindu ‘Festival of Colors’ and celebrates love, fertility, and the beginning of spring.

It got its name from the childhood antics of Lord Krishna—one of the most revered gods of Hinduism—who liked to play pranks on the village girls by drenching them in water and colors.

People spend the day smearing colored powder all over each other, dancing under water sprinklers, and generally having a blast. They expect to get dirty during the celebrations, but many will cover their skin and hair in coconut oil to protect it.

It’s one of the most popular festivals in India, with people often exchanging gifts with those close to them. Items such as clothing, jewelry, electronics, and footwear are in hot demand at this time, so if you’re a company targeting what is soon to be the world’s biggest population—or Hindus outside of India—this is a chance not to be missed.

As it’s one of the world’s most colorful and vibrant celebrations, your Holi marketing should incorporate themes like the importance of fun and enjoying time with family and friends.