Halloween

Halloween is celebrated in many countries around the world on October 31st.

It originated from an ancient Celtic festival in Ireland that marked the end of the annual harvest season and the coming of winter.

Today it’s a little less serious, with people more likely to dress up in fun or scary costumes and head off to go trick-or-treating, or attend Halloween parties.

Three major symbols are central to Halloween—death, evil, and the harvest. Symbols of death include graveyards, ghosts, skeletons, and haunted houses, while symbols of evil are witches, goblins, or black cats. Harvest is represented by pumpkins, scarecrows, corn shocks, and candy corn.

Halloween is an opportunity for retailers to sell candy, decorations, costumes, and accessories - especially in the US and UK, where the holiday has taken off.

Use this day to breathe some spooky vibes into social media campaigns, run a special promotion on costumes or decorations, or share how your brand celebrates Halloween.