Father’s Day

Father’s day has been celebrated in Europe since the Middle Ages and is a chance to remind your dad how much you appreciate him. Commercially, it’s not quite as big as Mother’s Day, but it’s not far off.

While gifts have often been of the more traditional kind, such as socks or ties, children are increasingly choosing to spend more on dad.

In 2021, Father’s Day spending hit a total of $20.1 billion, with people spending around $175 dollars each on average, which goes to show how big an occasion this is for many people.

So make sure you promote gifts that are tailored to what dads often like, such as electronics, personal care items, and gift cards. Consider running special discounts and offers, as well as promoting your most suitable items to customers potentially at a loss for what to get their dad this year.