Eid al-Adha

The Muslim festival Eid al-Adha—which means “feast of the sacrifice”—usually begins on the last day of the Hajj, the annual Muslim pilgrimage to Mecca in Saudi Arabia.

It is the second Islamic festival of the year, commemorating the Prophet Ibrahim’s willingness to sacrifice his son at the command of God—although he was eventually given a lamb to sacrifice instead.

As with other major religious holidays, the event is becoming more of a commercial opportunity every year, with a few particular industries performing exceptionally well during this period, including food, jewelry, and electronics.

The sacrifice of sheep plays a big part in Eid al-Adha, so companies often incorporate sheep imagery into their marketing campaigns. Giving to the poor is another huge aspect, so many consumers are looking for ways to be charitable, leading some companies to offer donations to the hungry as part of a purchase.

One way to get involved in the holiday is to use “Eid Mubarak,” which means ‘blessed festival’ but has become a more generic message such as ‘Seasons Greetings.’ You could also wish customers Eid Saeed which means “have a happy Eid.”