Diwali

Diwali is the five-day festival of lights, celebrated by millions of Hindus, Sikhs and Jains across the world. It is a time to celebrate new beginnings and commemorate the triumph of good over evil, and light over darkness.

The month before Diwali is considered by Indians to be a good time to make large purchases. Families will spend days cleaning and decorating their homes, as well as shopping for new clothes and accessories to wear during the festival.

According to YouGov data, Diwali spending propensity among Indians is very high. However, competition among ecommerce stores is fierce, so your marketing tactics must be excellent in order to cut through and reap the benefits.