Cyber Monday

Cyber Monday was created more than a decade ago as an online counterpoint to the brick-and-mortar-heavy Black Friday event.

It was seen as a way of giving online retailers a chance to offer their customers special deals and a more convenient way to shop.

Since then, the lines between the two big shopping events have become quite more blurred, with sales often extending from Black Friday through to Cyber Monday (and sometimes beyond). But either way, it’s a massive ecommerce event that gets bigger every year.

The most popular categories for shoppers are gift cards, clothing, electronics, books, games, toys, food, and liquor.

People who think they’ve missed out on Black Friday discounts will be hopeful that they’re still in with a chance for a good deal. So use social media to promote your offers and coupon codes, and remind people that there are still bargains to be had!