Christmas

Christmas is a very important religious holiday for Christians all over the world, but it’s a deeply cherished tradition even for secular people in much of the Western world, where gifts are exchanged and valuable time spent with family.

Every year it seems to get bigger and bigger, with consumers spending billions in the run-up to the main day on December 25. You should anticipate, then, that it could be one of the busiest times of the year for your store.

What’s more, the season of Advent actually starts at the beginning of December, with many households starting to put up their Christmas decorations and lights before this! So you’ll want to take into account how stretched out the festive season has become; for example, the famous John Lewis Christmas adverts are usually released in early November.

You could consider Christmas-themed packaging or releasing limited edition gift sets, especially for holiday shoppers. Offering additional services such as a free gift-wrapping service or personalized messages could also be a nice touch.

Ultimately, people who celebrate Christmas love getting into the festive spirit in the run-up to it, so your marketing should reflect this!

Make sure you’ve got enough staff and stock to cope with high volumes of orders, as there’s always an influx of last-minute shoppers.