Chinese New Year
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- Chinese New Year
The Chinese New Year is a festival that marks the start of the new year in the Chinese calendar, with each assigned one of 12 traditional zodiac animals.
This year is the year of the Dragon, the fifth of the 12 animals in the zodiac cycle, signifying a year associated with strength, good fortune, and charisma. So you could consider incorporating these themes into your marketing campaign for this time of year.
Chinese New Year (CNY) is also known as Spring Festival—or the beginning of Spring—and is seen as a time when family members come together, buy gifts for each other, and occasionally spoil themselves.
Traditions include putting up lots of decorations, eating dinner together as a family on New Year’s Eve, and giving children red envelopes with money to bring them good luck.
You will see lots of red at CNY as it is seen as the color of success and prosperity, so it may make sense to use plenty of red in your campaign.
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