China National Day

The National Day of the People’s Republic of China is a public holiday marking the establishment of the modern Chinese state.

It is typically marked by festivals, concerts, and fireworks, with a grand military parade and portraits of communist leaders on display.

Workers are also given three or four working days of paid leave, and weekends are often rescheduled to allow the public holiday surrounding the event to last for seven or eight consecutive days. For this reason, Chinese people call it The Golden Week.

During that week, retail and tourism go into overdrive, with shops and sightseeing bringing in their biggest profits for the whole year. In 2022, spending during this week totaled $40.4 billion.

It tends to be associated with buying gifts for those close to you or treating yourself, so many companies will focus on promotions for some of their top-selling products. Particularly popular items include gold and jewelry, homewares and appliances, IT products, and new-energy vehicles.