Blue Monday

The third Monday in January is also known as 'Blue Monday' because it's thought to be the most depressing day of the year.

It was devised in 2005 by a British holiday company, which calculated factors such as the weather combined with debt levels as part of a publicity campaign since mocked by academics as pseudoscience.

Whether you believe in it or not, as an ecommerce merchant, you should utilize the day with marketing campaigns designed to spread cheer among your consumers.

Lots of them will gladly indulge in some online retail therapy or start looking for where to book their summer holiday. Those who have just got over the festive slump will also see it as a chance to kickstart their fitness regime, so health and wellbeing brands should also take advantage.

Shoppers will be looking for discounts, though, so be sure to promote offers like free shipping, discount codes, and clearance sales.