Blue Monday

The third Monday in January is known as ‘Blue Monday’ because it’s been said to be the most depressing day of the year.

This idea was popularized in 2005 by a British holiday company, which claimed in a publicity campaign that this day was the worst of the year, based on factors like the weather and post-Christmas debt levels.

While the concept has since been mocked by academics as pseudoscience, there’s no doubt that many will be feeling a bit blue at this time of year. This day is a good opportunity, then, to launch marketing campaigns designed to spread cheer among your consumers.

Lots will gladly indulge in some online retail therapy or start looking for where to book their summer holiday. Those who have just got over the festive slump will also see it as a chance to kickstart their fitness regime, so health and wellbeing brands should also seize the moment.

Shoppers will be looking for discounts, though, so be sure to promote free shipping, discount codes, and clearance sales.