Australia Day

Australia Day is the country’s national day of celebration and is treated much like a late summer festival, with people heading to beaches and enjoying barbecues (or ”barbies” in Aussie slang).

It is held on the same date Britain’s First Fleet sailed into Sydney Harbor in 1788, beginning the process of colonization that brought about the modern nation of Australia.

But the day has drawn criticism from those who say it causes harm to indigenous people, and some have dubbed it ‘Invasion Day’, with a growing movement to change the date.

For some brands, the controversy is enough to put them off. However, it’s a day off work for most Australians, so travel and events companies can take advantage with marketing campaigns that steer clear of the divided politics. If you’re an Australia-based or originated brand that operates internationally, it’s a great opportunity to shout about and celebrate your company’s Australian roots.