April Fools’ Day

In western cultures, the first day of April is also seen as an opportunity to play a mischievous prank on someone.

Known as April Fools' Day or All Fools' Day, historians don't actually know how it started, but in the 18th century, it spread through Britain and even became a two-day event in Scotland where people were sent on phony errands.

In more recent times, newspapers have got involved and notoriously report on almost-believable hoaxes to entertain readers. Brands have also jumped on the bandwagon, rolling out oddly real or bizarre products to get our attention.

The day is a bit of fun, and as a store owner, it's the chance to show you've got a sense of humor. You could share a joke or GIF on social media to build brand awareness and drive engagement.