April Fools’ Day

In a number of Western cultures, the first day of April is seen as an opportunity to play mischievous pranks.

Known as April Fools’ Day or All Fools’ Day, historians don’t actually know how it started, but in the 18th century, it spread through Britain and even became a two-day event in Scotland where people were pranked by being sent on silly errands.

In more recent times, newspapers have become involved and notoriously report on almost-believable hoaxes to entertain readers (and occasionally it gets taken too far). Brands have also jumped on the bandwagon, rolling out oddly real or bizarre products to get our attention.

The day is a bit of fun, and as a store owner, it’s the chance to show you’ve got a sense of humor. You could share a joke or a mild prank announcement on your website or social media as a way to make your customers chuckle and increase their engagement with your brand.