9 Best Shopify Themes for 2024

Shopify is the go-to platform for business-minded people looking to launch an online store, largely because of the many features it offers.

After choosing your plan, you’ll probably want to look for a Shopify theme for your store.

With hundreds of professional themes to choose from, finding the right one can be an overwhelming task. That’s why we’ve put together this list of the nine best Shopify themes to use in 2024 to help you make the right choice.

Whether you’re revamping an existing store or building a new one, we can help you pick a theme that suits your brand image and resonates with your target audience.

1. Dawn

Dawn is a simple yet versatile theme that offers a clean, modern design. It’s designed to prioritize product images over copywriting, making it a perfect fit for businesses that want their product photos highlighted.

Try theme: Dawn
Price: Free
Pros: Easy to set up and customize
Cons: No dedicated support team, just an FAQ and simple docs
Perfect for: New entrepreneurs with smaller budgets

2. Impulse

Impulse tries to engage potential customers through a heavy focus on product promotion. It offers a wide range of promotional features you can use, all of which display CTAs to help you make successful conversions.

The theme also seamlessly translates onto mobile devices and tablets, giving users a positive experience no matter what device they like to shop on.

Try theme: Impulse
Price: $380
Pros: Click and Collect is easy to integrate
Cons: Lots of advanced features making it harder to learn how to customize everything
Perfect for: Brick-and-mortar stores or online stores with a large inventory

3. Stiletto

If you’re looking for a style similar to Vogue and other fashion magazines for your store, Stiletto is the right fit for you.

It was designed primarily for beauty and fashion brands, with many features like a slide-out cart, item quick views and seamless integration with Instagram to help boost sales.

Try theme: Stiletto
Price: $340
Pros: Powerful customization options that don’t require coding knowledge
Cons: Higher price because it's a premium theme
Perfect for: Beauty and fashion brands

4. Minion

Minoin is a playful Shopify theme ideal for businesses that want to inject a little color and fun into their online stores.

With over 30 customizable sections and three types of navigation, this theme offers its users a lot of creative freedom.

It’s quick to set up and comes with 5 pre-made store layouts, making it a plug and play solution for people who want to launch their store quickly.

Try theme: Minion
Price: $250
Pros: Fast and helpful customer support
Cons: None
Perfect for: Pet stores, toy stores, game stores, etc.

5. Spotlight

Spotlight is another one of Shopify’s free themes, making it attractive for new entrepreneurs with a tighter budget. Its design is very minimal, but that at least leaves plenty of room for personalization.

Like Stiletto, it lets you customize a lot without prior coding knowledge.

Try theme: Spotlight
Price: Free
Pros: Rated highly for mobile responsiveness
Cons: No pop-ups or countdown timers, making it harder to convert potential customers. The theme is also visually underwhelming compared to other free options
Perfect for: New businesses with a low budget and a soft spot for minimalism

6. Prestige

Prestige is a theme that lives up to its name.

Designed for luxury brands selling high-end products, the theme encourages users to tell their brand’s story using visual storytelling.

Key features include a mega menu for easy navigation and enhanced search functions, allowing customers to filter through your catalog. Using the image hotspot, you can also showcase high quality marketing images with a link directly to the products you’re promoting.

Try theme: Prestige
Price: $380
Pros: Brand building features like the Timeline to illustrate the journey of your brand
Cons: The theme is very popular so you need to customize it to make your store stand out
Perfect for: Classic and luxury brands—especially those that want to tell a story

7. Ride

Ride is a bold, sporty theme designed by Shopify specifically for sports and fitness businesses.

The dark background and bright accent colors for text gives you a website that frames product photos and highlights marketing copy, making it easier to gain people’s attention.

Ride is easy to navigate, responsive, and optimized for high resolution media, making it perfect for sports brands wanting to showcase how people use their products through action photography.

Try theme: Ride
Price: Free
Pros: Product information can be very detailed, allowing for better SEO performance
Cons: There’s only one theme style, so it’s harder to make a unique store
Perfect for: Sports brands selling apparel, supplements or equipment

8. Symmetry

Symmetry gives you a design well-suited for fashion companies and clothing brands. The theme comes with plenty of features to boost sales figures—from promo banners and popups to stock counters and countdown timers.

The layout and colors are fully customizable, so your website remains consistent with the rest of your brand.

Try theme: Symmetry
Price: $380
Pros: Overwhelmingly positive reviews on Shopify
Cons: One of the most the most expensive themes available
Perfect for: Fashion companies, online stores with a wide range of products

9. Refresh

For budget-conscious businesses that still want a professional look, Refresh can be a solid choice.

The theme brings a clean design with a simple color palette to let your products take center stage, as well as design features like customizable sections, product filtering and a fast, responsive layout across multiple devices.

The biggest plus is that, despite being free, Refresh doesn’t skimp on features, allowing you to create an elegant online presence without breaking the bank.

Try theme: Refresh
Price: Free
Pros: Quick to set up and easy to launch
Cons: Lacks some marketing and product discovery features (like countdown timers and breadcrumbs)
Perfect for: Startups looking to establish their brand

You published your Shopify store, so what’s next?

If you can find a Shopify theme that compliments your brand, you’ll be well on your way to making your first few sales.

The key to long-term success is to continue building a consistent and memorable brand by ensuring every customer touchpoint makes a good impression—including your invoices.

With Sufio’s professionally designed invoice templates, you can automatically create and send Shopify invoices and credit notes that perfectly match your store’s website.

Customize your template by including your logo, brand colors, and premium fonts by Monotype in the app UI.

For those that want complete control, our powerful template editor will let you edit your template’s source code directly.

Try the 14 day free trial and design your invoice today.