AI and Automation: Top Trends for Shopify Stores to Know About


Rapid advances in AI and automation are a game changer for Shopify stores that want to do more with less.

ChatGPT has taken the world by storm over the past year, but the possibilities of AI and automation extend beyond AI-generated text.

These advancements can revolutionize how businesses operate, significantly boosting efficiency and productivity while lowering costs. All of this goes a long way in gaining a competitive advantage.

In this article, we’ll break down three key trends in AI and automation. We’ll provide some specific applications for using these exciting technologies to run a lean, effective Shopify store.

1. AI for content creation

Man using chatgpt

Building a brand is crucial for standing out in competitive ecommerce markets and gaining customers. To develop a powerful brand, you need to put out high-quality content that resonates with your audience.

Rapidly advancing generative AI can help ecommerce content creation in three key areas:

  • AI-powered image and video generation: AI tools are becoming increasingly advanced at creating images and videos, as well as brand visuals like logos and concept art. For example, DALL-E 3 can create images that are bolder and more imaginative than previous models could. OpenAI has also just released Sora, which can create videos up to a minute long from text prompts.
  • AI copywriting assistants: Tools like ChatGPT and can help you craft more compelling copy in less time. These tools are particularly strong when it comes to helping you brainstorm ideas, create rough outlines and refine existing wording. However, you’ll want to follow our AI copywriting best practices guide to avoid common pitfalls.
  • AR/VR models: AI-powered AR and VR solutions are progressing in leaps and bounds. Customers can virtually try on clothes, visualize furniture in their homes, or explore complex products in 3D in a more realistic way than ever, increasing engagement and confidence in their purchase decisions and boosting sales. What’s more, these solutions are becoming more affordable and accessible for small Shopify stores.

2. AI for customer experience

Online shopper

Personalization has become a must for Shopify stores, with 76% of customers becoming frustrated when they don’t receive a personalized experience. AI can help you achieve this with:

  • Personalized product recommendations: AI-powered recommendation engines can suggest relevant products based on individual customer browsing history and purchase behavior. This personalized approach increases the likelihood of conversions and boosts customer satisfaction.
  • Smart chatbots: Anyone who’s used ChatGPT will have been struck by how far AI has come in terms of mimicking human conversational abilities. Chatbots powered by AI can provide 24/7 customer support, answer frequently asked questions, and handle simple sales inquiries. This reduces staffing costs and frees up time to attend to customers with more complex problems that genuinely require human support.
  • Dynamic pricing strategies: You can optimize your pricing strategy with AI-powered tools that consider factors like market trends, competitor pricing, and customer demand. This ensures you stay competitive while maximizing your profit margins.

3. Workflow automation and data management AI

Data management

AI and automation can save your time and reduce errors by streamlining repetitive workflows and data management. Here are several key examples:

  • Inventory management: You can now automate tasks like stock level monitoring, reordering, and forecasting demand based on historical data and sales trends. This reduces the risk of running out of stock and ensures you always have the right levels of inventory to meet customer needs.
  • Strategic data insights and customer analytics: You can gain valuable insights from your customer data using AI-powered analytics tools. They allow you to identify purchasing patterns, understand customer preferences, and make data-driven decisions that lead to better product-market fit and more effective marketing campaigns. What’s more, AI data analysis tools can bring about big cost savings compared to traditional methods.
  • Automated invoicing: You can automate tasks like generating compliant invoices for Shopify and sending payment reminders with modern software. We’d be remiss not to mention that Sufio does exactly this, freeing up your time for more strategic tasks and ensuring accurate financial records.
  • CRM platform integration: Using AI-powered CRM platforms like Notion and ClickUp allows you to better manage customer data and automate tasks like lead nurturing and personalized communication. This fosters stronger relationships with your customers and boosts loyalty.

Thousands of Shopify and Shopify Plus merchants rely on Sufio for its ability to create and send invoices, credit notes, and reminders.

Embracing AI and automation: key takeaways

As AI and automation technologies continue to evolve at lightning pace, Shopify store owners have an unparalleled opportunity to use them to improve just about every aspect of their businesses.

AI and automation probably won’t give you a Tim Ferriss-style ‘4-Hour Workweek’, but they will allow you and your team to work smarter and achieve more.

Creating a more engaging customer experience and streamlining your operations are among the key benefits. Ultimately, these tools free up your time for the kind of high-level, strategic work that can unlock big improvements in your business.

As these technologies are developing rapidly, staying on top of the latest trends is essential.

Those who work out how best to use AI to boost everything from marketing personalization to content creation will gain a competitive edge.

Latori is a leading agency for Shopify and Shopify Plus stores. Their highly experienced team is ready to help clients with design, store setup and migration, as well as custom software development.

With over a decade of experience in the field, you can trust Latori to provide a personalized approach to implementing AI into your store or even automating complex tasks like Shopify invoicing.

Get in touch and start building your Shopify business today.