World Mental Health Day

Observed since 1992, the World Mental Health Day is organized by the World Federation for Mental Health, with support from the World Health Organization. The aim is to raise awareness and encourage speaking about mental health issues, breaking down stigma and promoting deeper understanding of mental wellbeing.

Each year focuses on a specific cause—such as suicide prevention, mental health in the workplace, or young people’s wellbeing—with organizations worldwide holding events, webinars, and awareness campaigns.

For your businesses, it’s an opportunity to become an ambassador of mental health. Using your social media accounts, share stories about your team’s initiatives, promote resources that support mental health, or announce the donation of a portion of your sales to charities helping those in need.

These activities can have a profound impact on how your customers perceive your brand. The most important thing, however, is to approach the topic with authenticity and sensitivity, letting your customers know your brand truly cares about their wellbeing.