Pride Month

Pride Month, observed every June, is dedicated to celebrating the LGBTQ+ community. It commemorates the 1969 New York City protests that ignited the modern LGBTQ+ rights movement.

Throughout the month, parades, festivals, and events take place worldwide to honor diversity, promote equal rights, and raise awareness of the challenges faced by the LGBTQ+ community.  

For ecommerce businesses, Pride Month offers, first and foremost, the opportunity to foster an inclusive brand image and contribute positively to social progress by recognizing the event and its meaning to the community.

Many brands use Pride Month to introduce merchandise featuring rainbow designs, inclusive messages, or symbols associated with the LGBTQ+ community. Throughout the years, many products wore the rainbow colors, from Doc Martens boots to IKEA shopping bags.

It makes sense to connect the sales of the merchandise to a support of an LGBTQ+ cause, such as a charity or an organization. Probably the most important thing is to be authentic and show your commitment to supporting inclusivity throughout the whole year, for example, by representing your brand with diverse models on product photos.