Hanukkah

Hanukkah is the Jewish festival of lights, lasting for more than eight days and traditionally a time for gift-giving.

The word Hanukkah itself means ‘re-dedication’ and is intended to remind Jews of a time over 2,000 years ago when their ancestors won a battle against the Greeks to practice their religion freely. They lit an oil lamp to celebrate, with only enough oil to burn the candle for one day—yet miraculously, it burned for eight.

It’s a fun time for children who will receive gifts and Hanukkah money, while some families give each other a small present each of the eight nights of the festival. Other traditions include lighting the menorah each night, playing dreidel games, and eating foods cooked in oil.

Whether you’re Jewish or not, there are easy ways you can say “Chag Sameach!” (“Happy Hanukkah!”) to your customers.

For example, you could do a different giveaway for each day of Hanukkah, or provide a special discount code that lasts for the entire festival. More subtle nods could be using colors like blue and silver in promotional materials or props like candles, lamps, or stylish bulbs.