Easter Sunday

Easter is the biggest date in the Christian calendar and traditionally marks the resurrection of Jesus Christ. But for many, the occasion (including Good Friday, Holy Saturday, Easter Sunday, and Easter Monday) is also a time to mark the end of winter and the start of spring.

Over the years, the long weekend has also become a great marketing opportunity for stores that want to shift their end-of-season stock. People started to commercialize the holiday a long time ago, with the Victorians adapting the tradition of giving stain-covered cardboard eggs filled with Easter gifts. Today we’re more likely to indulge in chocolate eggs and take part in Easter egg hunts.

Although the most popular items tend to be Easter-themed food and candy, any industry can utilize the upcoming holiday in its marketing. For ecommerce stores, it’s a great opportunity to offer one-off deals or bargains.