Cinco De Mayo

Cinco de Mayo, or the fifth of May, is a holiday to honor the Mexican army's 1862 victory over France.

While it is a relatively minor holiday in Mexico, in the US, it has evolved into a commemoration of Mexican culture and heritage, particularly in areas with large Mexican-American populations.

For many, it's a chance to get together and eat tacos or drink tequila. If you know this date is important to your target audience, it's a great chance to generate publicity, build brand recognition and enhance customer loyalty.

With a bit of creativity, you can tailor holiday promotions to suit your business—even if it's just a friendly well wish on social media.