Cinco De Mayo

Cinco de Mayo, or the fifth of May, is a holiday to honor the Mexican army’s 1862 victory over France.

While it is a relatively minor holiday in Mexico, in the U.S. it has evolved into a commemoration of Mexican culture and heritage, particularly in areas with large Mexican-American populations.

For many, it’s a chance to get together, eat Mexican cuisine, and maybe even drink tequila if you’re brave enough. If you know this date is important to your target audience, leveraging it in your marketing is a great chance to generate publicity, build brand recognition and enhance customer loyalty.

With a bit of creativity, you can tailor holiday promotions to suit your business—even if it’s just a friendly well-wish to Mexican and Mexican-American communities on social media.